Culture
Gen Z Made Japan the World's Most Romanticized Destination—— Now They're Tearing Down the Fantasy
Japan's record 42.7 million foreign visitors in 2025 and the viral TikTok backlash against its curated "perfect" aesthetic arrived the same year — because they came from the same source. Key insights * Japan welcomed 42.7 million foreign visitors in 2025 — an all-time record, up 15.