Pet
The global pet supplement market is growing at nearly three times the pace of the broader pet industry — but the reasons are more complicated than consumer consciousness alone. Key insights * The global pet dietary supplements market is projected to grow from $4.76 billion in 2025 to $7.31 billion
Culture
Japan's record 42.7 million foreign visitors in 2025 and the viral TikTok backlash against its curated "perfect" aesthetic arrived the same year — because they came from the same source. Key insights * Japan welcomed 42.7 million foreign visitors in 2025 — an all-time record, up 15.
Beauty
The ingredient that defined gym culture for thirty years is moving into beauty formulas, brain-health blends, and women's daily wellness routines — driven by new research on cognitive function, muscle preservation, and cellular health. Key insights * Creatine is following collagen's commercial playbook — moving from an ingredient confined
