Business
Shopify's Agentic Storefronts: Distribution Gains and Brand Control Trade-offs
By late March 2026, every Shopify merchant will be discoverable inside ChatGPT, Microsoft Copilot, Perplexity, and other major AI platforms by default. That's a significant distribution gain — and a shift in who controls the pre-purchase conversation. Key insights * AI-driven traffic to Shopify stores has increased 7x since January